A busy, public exhibition such as Moto World is often cluttered with banners, flags, giveaways, colourful promo staff and competitions. BMW Motorrad wanted to cut through this clutter with an impactful brand presence that clearly communicated their key message of “Make Life a Ride”. Brand Dimensions delivered this with 4.6m high structures, simple but strong branding, large format graphics and impactful 84 inch screens. The stand was a huge attraction and generated many leads for the BMW dealerships represented on the stand.
Client: BMW Motorrad
Event: Moto World Melbourne 2014