Creating a branded environment that makes the customer feel like they are in a home, not a busy home appliance store, was central to the design of this project. Products are displayed in situ, showing the customer how the products can be implemented within their intended environment, with a delicate balance between joinery and product displays. This approach is consistent with brand messaging and strategy for Fisher & Paykel’s exhibition stand program.
Client: Fisher & Paykel
Location: Winning Appliances, Redfern, NSW