Fisher & Paykel's aim was simple...offer an appliance experience rather than just a traditional line-up of products. And so, they took ownership of a single word that stands for universal enjoyment..."YUM". The Yum Kitchen was a working space in which the public could learn to cook delicious food and then devour it in a specially designed dining room with their fellow foodies. Sessions were booked out and were the talk of the show!
Client: Fisher & Paykel
Event: Good Food & Wine Show