Brand Dimensions collaboration with Millbank Marketing delivered an engaging two day event in Melbourne’s Docklands, successfully re-launching BASF Crop Protection business into the Australian Market.
The event began with a series of presentations and roundtable discussions followed by the theatrical reveal of the Marketplace of Innovation, which featured a multimedia overhead cloud brought to life through projected imagery and lights. The Marketplace of Innovation gave the visitor the opportunity to engage with and explore highlights from the vast business portfolio of BASF.
The key objectives of the event were to represent BASF in a manner consistent with global guidelines. Develop a sustainable event solution inline with BASF’s sustainability policies and engage and educate the visitor about BASF innovations.