Brand Dimensions has been appointed the lead creative agency for MotorWorld Sydney.
Tipped to be Australia’s biggest motoring festival and driving experience, MotorWorld Sydney is expected to attract 100,000 visitors when it takes place at Sydney Motorsport Park from November 30 – December 4.
The new five-day motoring festival will offer visitors the chance to test drive cars on track, road or off-road, making it the most engaging way for car enthusiasts and interested buyers to compare brands and models.
Brand Dimensions will direct all creative, strategic and conceptual development for MotorWorld Sydney.
They will be responsible for creating the event’s overall concept including graphic and logo designs, print production, content and media, and general project management and production.
Brand Dimensions Melbourne’s General Manager Natasha Kennedy said the opportunity to work with MotorWorld Sydney was exciting.
“This will be Australia’s biggest motoring festival and is an impressive addition to the country’s major events calendar. People will travel from interstate and abroad to attend MotorWorld Sydney,” she said.
Brand Dimensions also specialises in the design and implementation of brand activations and brand architecture.
Ms Kennedy said there would be a great opportunity for motoring brands and aftermarket products to exhibit at MotorWorld Sydney.
“It’s the chance for motoring brands as well as aftermarket and related lifestyle products to reach a large and highly-engaged audience. They will be seen by thousands of people in an interactive and relevant environment,” she said.
Brand Dimensions are well equipped to assist brands participating in MotorWorld Sydney and cover everything from the design of engaging custom-built exhibits and displays through to pop-up architecture, retail environments and brand activations.
“We always approach our projects in a holistic manner and focus on personal customer service, functionality and high-quality fulfilment,” Ms Kennedy said.
“Our years of experience combined with our creative and technical design expertise allows brands to showcase their product or service within a space that creates meaningful consumer experiences and, ultimately, reinforces their brand message.”
If you want help with presenting your brand at MotorWorld Sydney, contact Brand Dimensions today. Phone (03) 9416 0022 or fill out the form below: