Global Fitness Retail Showroom
Global Fitness & Leisure
Retail Showroom, VIC
Brand Dimensions approached the design for Global Fitness with the aim of creating a welcoming pathway into a unique segment of the fitness industry. Each dedicated area features signature equipment and hands-on trial zones, encouraging visitors to experience products in real-life scenarios.
Before opening its physical location, Global Fitness & Leisure operated primarily online. Transitioning to a bricks-and-mortar space was a strategic move to boost buyer awareness, offer tangible product assurance, and inspire trust. The Showroom is based in Broadmeadows, Victoria, giving buyers the opportunity for hands on decision making, trying before they buy increasing brand loyalty and trust.
Office spaces were also incorporated into the upper level of the Showroom. Creating convenient, contemporary boardroom, meeting & working spaces for the business.
